This holiday season, Escentric Molecules goes back to the core with Core Memories. Moments frozen in time, where snow, light and skin become vessels for scent – capturing the fleeting feelings that linger long after the moment has passed. At the heart of it all, six defining fragrances are brought together in our new Core Edit, ready to become part of memories still to come.

Shot by George Harvey, styled by Chloe Grace Press, with makeup by David Gillers, hair by Kiyoko Odo, and sound by Tom Hardwick-Allan and Alex McKenzie, the campaign enters winter through scent – where landscapes become memories, and memories take on a life of their own. Featuring Veronika Skobenina and Joel Ortiz, distinct worlds unfold. The alpine landscape of Escentric 02, charged with the sparkling freshness and nostalgic familiarity of Almdudler lemonade. The frozen intimacy of Molecule 01, a quiet, fleeting trace on skin – warm, elusive, inexplicable. And the swirling whiteout of Escentric 02 Extrait de Parfum, where freshness becomes something deeper, denser, more enveloping. Together, the scenes form a dreamlike passage through winter – different atmospheres, different encounters, connected by the way scent can transport us somewhere else. A collection of winter memories, captured in scent and held close to the skin.

“With Core Memories, we wanted to create a Christmas campaign without leaning on traditional festive tropes. Instead, we focused on the atmosphere. Snow, light, texture, and silence. Each fragrance exists in its own world, but they’re connected in the same way scent serves as an invisible thread between memories.”

Paul White, Creative Director and Co-founder.