Power of Ten
Escentric Molecules celebrates its tenth anniversary with limited edition bottles of Escentric 01 and Molecule 01 in unique anodised aluminium cases.
Perfumer, Geza Schoen launched Escentric Molecules in 2006 with a pair of fragrances
that focused on an enigmatic aroma-molecule, Iso E Super.
Escentric 01 contained 65% of this one molecule, an unprecedented amount. If that was radical, then his formula for Molecule 01 was outright crazy. It contained no aroma-molecule apart from Iso E Super alone.
Launched in London, Molecule 01 and Escentric 01 were an overnight success. Today, ten years on, the phenomenon continues to grow across the globe.