Molecule 01 consists of 100% Iso E Super, pure and singular.

It combines — almost caramelises — with your own smell to meld into a personal scent signature.

Molecule 01 has been said to cause animal magnetism — a latter-day love potion. Perfumer Geza Schoen used the beautifully mysterious and democratic aroma-molecule Iso E Super as the star of this juice. He felt it expressed everything a perfumer could want: radiance, tenacity, and power.

"Iso E Super is one of those scents that makes you want to nestle into it. It's comforting and cocooning," says Geza Schoen.

Molecule 01 has a marked intermittence. To the wearer, it seems to vanish and then re-appear. This is due to the way it sits with receptors in the olfactory system, only slowly releasing to make it easy for a new charge of the molecule on the receptors.

Iso E Super does not exist in nature and was created in a laboratory at the IFF in 1973.

"Molecule 01 is for the individual who might be a bit bored with fragrance and would prefer to radiate an aura. It's difficult to call a single aroma-chemical a fragrance — it's so much more personal," says Geza.

Molecule 01 is a cult classic of today that remains as disruptive and avant-garde as the day it was first bottled. The velvety wood-tinged hedonism of Iso E Super (with effects that read like something from the pages of a Neal Stephenson novel) makes for an irresistible skin scent.

As Scentury's Helder Suffenplan put it, "Molecule 01 is a modern classic that I like to compare with Malevich's Black Square, a monochrome canvas from 1913 that promotes indignation in many people, even today, since: 'Anyone can paint a black square!' Which may be so — but only Malevich thought to do so."

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