If you’re allergic to mathematics, it’s more likely to be the dark allure of our packaging that seduces you, rather than its distinctive binary component. On the other hand, when you see what Me Company has done to our gift bags, binary suddenly looks beautiful. There may well be complex formulae hidden in there somewhere but what is immediately striking is an interlocking network of rich colour which – with a stretch of the imagination – echoes the way strands of scent insinuate their way into your senses.
They’re available at selected stores worldwide.
